Cyber Public Relations
for everyone
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The marketing industry participants recognize that responsible public relations in building a brand. But now the Internet media as he plays such an important role in business and society, E-PR could be a new challenge for PR strategy that has been done offline, and also the additional new vocabulary words like e-commerce, e-mail , e-business, and e-HR.

The letter 'e' is placed as a prefix of the word singakatan PR from Public Relations, although similar to the PR, but said the perpetrators of PR, Public Relations PR is different, but in connection with the Internet, 'e-homework' is not just interpret electronic, but interpret far more than electronic devices, like digital television and other wired or wireless devices.

Understanding E-PR
E-PR is the application of the ICT (Information and Communication Technologies) for PR purposes.

Suspected by the Internet world, where every activity is directly or indirectly suspected by the Internet, so any form of public relations activities increasingly require one or more elements of ICT.

This means that every public relations practitioner needs to have the tools of ICT and skilled in using it, and certainly in this case without ICT PR activities they would not be effective. In principle for using these devices do not need a skill or a high learning curve.

E-PR is more than understanding the above, since it includes the knowledge to apply when the equipment and expertise must be applied and what its effect. E-PR discipline in principle follow pinsip "build relationships".

E-PR refers to the practitioners who are good looking, evaluating, and disseminating knowledge or news of the intranet and internet for communication processing.

E-PR practitioners need a reliable in surfing the internet and know where they must surf to build the brand.

An E-PR practitioners are able to develop content for any distribution format (print, radio, TV, web sites, e-mail, iTV, PDA, WAP, Usenet and the like) in order to properly reach various audiences. And know when to promote and when he must respond and react.

E-PR is the only way to build a brand in the world that are not visible the virtual world since the Internet has presented a virtual world in addition to the real world, such as claimed by David Phillips, author of famous book titled Online Public Relations, when defining E-PR in some sense